The lifecycle

Sketch to sell‑through. One piece.

The same garment changes form at every stage — drawing, specification, sample, photograph, listing, advertisement, result. One record carries it the whole way, so nothing is re-keyed and nothing is lost between two of them.

  1. Concept
  2. Tech pack
  3. Sample
  4. Approved
  5. Buy
  6. Shot
  7. Storefront
  8. Campaign
  9. Reporting

StyleANS-TT9R

NameCargo Cotton Trousers

CategoryBottom

Cloth60s linen · 121gsm

The brief

Cargo Cotton Trousers — Front flat

Front flat

Cargo Cotton Trousers — Round one, from the factory

Round one, from the factory

Cargo Cotton Trousers — The sealed sample

The sealed sample

S  M  L

Five colourways · S M L

Cargo Cotton Trousers — Generated on a model

Generated on a model

Cargo Cotton Trousers

ANS-TT9R

£245

In stock · 5 colourways

Listed, priced, in stock

Paid social

Sponsored

Cargo Cotton Trousers

60s linen. Five colourways. Made in small runs.

Search

Paid social and search

Sell-through by week

Sell-through, back to the next line

One system, one source of truth

Every stage. One system.

Here is one pair of trousers, all the way through. The drawing that specified it, the photograph the factory sent back, the cloth it was cut from, the colourways it ships in, and the image that sells it — every one of them the same record, not six files named after the same thing.

Cargo Cotton Trousers, Front flat
Front flat
Design development
An idea becomes a specification. Construction, fabrication and points of measure, drafted from a sketch and a sentence.
Tech packv3
Waist38.0
Hip54.5
Inseam69.0
Leg opening17.5
The document, as sent
Tech packs
One document a factory can actually read, shared as a link. No login, no attachment, no version in someone’s inbox.
Cargo Cotton Trousers, Round one, from the factory
Round one, from the factory
Sampling
Every sample against a date the factory confirmed itself, with a photograph when it lands. Delays surface while they are still small.
60s Linen121 gsm · C-2586
44 x 44 Linen150 gsm · C-2589
Cotton Lycra209 gsm · C-2587
Quoted cloth, with its weight
Fabrics
Move a style onto another cloth and its tech pack follows. The written spec cannot quietly disagree with the quoted fabric.

S  M  L

Five colourways · S M L
Buy
Size runs, colourways, quantities, minimums and margin. The range plan as a working document rather than a spreadsheet nobody trusts.
Cargo Cotton Trousers, Atelier, front
Atelier, front
Merchandising
A phone photograph of the sample becomes an editorial shot on a model — your cast, your set, your light. Then straight to the storefront.

What the agents actually do

Not a chatbot. A colleague.

Not a chat window bolted to a database. The agents read the same specification the factory reads, so what they produce is about the actual garment.

Drafts the tech pack

Construction notes, fabrication, points of measure and a size run, from a sketch and a sentence. You edit rather than start.

Writes in your voice

Product copy that sounds like the label and not like a template. Material before adjective. Full stops, no filler.

Shoots the lookbook

Consistent campaign imagery generated from the sample you already photographed, on a cast you choose, in a set you built.

Catches the contradiction

When the quoted cloth and the written specification disagree, it says so — before the factory cuts into the wrong fabric.

Made in the platform

Phone photo to photoshoot.

Shot on a table in the studio, generated on a model in a set built from the brand’s own reference. Same cast, same light, same lens, across a whole collection.

PhotographShot
Linen Strappy Midi Dress, photographed on a form in the studioLinen Strappy Midi Dress, generated on a model from that photograph
Linen Strappy Midi Dress
Stretch Linen Jacket, photographed on a form in the studioStretch Linen Jacket, generated on a model from that photograph
Stretch Linen Jacket
Cargo Cotton Trousers, photographed on a form in the studioCargo Cotton Trousers, generated on a model from that photograph
Cargo Cotton Trousers

Where it goes

From the board to the basket.

A style carries its own images, copy, sizes, colourways and price by the time it is ready. Publishing is a button, not a re-entry job.

  • Shopify

  • Salesforce

  • Adobe Commerce

  • BigCommerce

  • WooCommerce

Built in a working studio

Built on the factory floor.

Every feature here exists because a sample came back wrong. It was built to run a real line, against real factories, on real deadlines — nothing in it is a demonstration.

Get startedSchedule a demo

Book a demo

Forty minutes. Your styles.

Send two or three sketches beforehand and we will run them through the board on the call, rather than showing you someone else’s collection.

  • Your own styles on the board, not a sandbox
  • A tech pack drafted live from one of your sketches
  • How a factory sees a shared link
  • A sample photograph turned into a campaign shot
  • What moving a season across actually takes
Request a time

Or sign in if you already have a workspace.

What it costs

No two studios. No two builds.

So there is no price list. There is an implementation, a monthly service, and what you actually consume — and all three move with what you need. Answer three questions and the estimate builds as you go.

To begin

Which of these is you?

Common questions

Every first call. Answered.

Do we have to move everything at once?
No. Most studios start with one line and one factory, and bring the rest over as it comes up for the next season.
Can our factory use it without an account?
Yes. Tech packs, fabric sheets and sample schedules are shared as links that need no login. Factories that want an account get one scoped to their own styles.
Who owns the images the agents produce?
You do. They are generated from photographs of your own samples and stored in your workspace.
Can we use our own typefaces and colours?
Yes. A workspace is themed on its own brand rather than on ours.